The Indian fashion industry is undergoing a significant transformation, with more brands adopting ethical and sustainable practices. When we started 10 years back, the terms ‘ethical’ and ‘sustainable’ weren’t that popular. We had to work...

In a world increasingly aware of sustainability and mindful consumption, upcycling clothes has emerged as a creative and eco-friendly way to reduce waste. Instead of throwing away old garments, you can transform them into one-of-a-kind...

Hello everyone! A quarter of the year is over. How are those New Year's resolutions holding up? If mindful consumption is part of your goals this year, and you’ve been struggling, we’re here to help....

In a world where creativity often serves as a vehicle for change, Ditty stands as a luminous force, an artist whose melodies resonate with purpose and activism. A songstress, eco-warrior, and unapologetic feminist, Ditty's work...

Do you know the best part about sustainable fabrics? You get to wear nature. Literally! Sustainable fabrics transform natural resources and agricultural waste into stunning, wearable textiles, from eucalyptus trees to corn husks and even...

“What is sustainable fashion if not just another gimmick to sell items at a higher cost?”  “I hate wearing boring, beige clothes. I need bright colors.” “It’s so difficult to get access to sustainable fashion.”...

How is your New Year shaping up Nete fam? We are coming up with our blog a little late this month because January has been super hectic for us. We aren’t complaining though. When we...

In the ever-evolving world of fashion, sustainability is no longer just a trend. It’s a revolution, especially for sustainable fashion brands in India. But for Indians, sustainability isn’t new; it’s deeply embedded in our way...

Can we start by just saying what’s not to like in cotton kurtas? They have timeless charm, are versatile, and have an inherent comfort that makes them essential for women of all ages and walks...