Aion is a clothing brand that inherently exemplifies the use of white textiles in various silhouettes. The brand practices the philosophy of zero waste and uses undyed textiles in pure cotton, poplin, mul, undyed dobby and fabrics with self designs. Aion is a collective effort of two strong independent women - Jhelum Bhandaarkar, head of marketing and communications and Aaishwarya Goyal, the creative head. Encouraged by the constant need of breathable clothing and the demands of the persistent warm weather of Bombay is their core inspiration behind every collection. Aion means eternal. With good care and regular use, Aion will last you a long time.White means peace and represents cool; exactly what they want their fabrics to feel like on one's skin.
