Baka aims for a better world through design. Baka is an eco-design label that looks at sustainability holistically. A sister brand of Rhizome, India's first multidisciplinary sustainability design studio.
Baka uses materials which are up-cycled, repurposed, recyclable and renewable. Their material is ethically-sourced, it is as local as possible, and they source it at a fair price from small vendors. Baka is handcrafted by traditional and contemporary craftspeople. They aim to create emotionally-durable design which stays around longer as you love it. They design classic pieces which are often whimsical and contemporary intended to age as heirlooms. Baka designs collaboratively and has an extensive prototyping process. They critically review everything from production to consumption. They pay special attention to what materials are used, how it is produced, packaged, and how sustainable it is for the planet, society and the economy. Baka believes sustainability is a compound picture of all of these and so they go beyond ecological sustainability in each of their pieces.
Baka was founded by Rebecca Reubens and is based in Ahmedabad.
