A blank canvas with a stroke of red paint. An old hard-bound classic novel which gives away its charms only when the reader flips through its pages. A quiet person in a room full of people whose comfort with their own company intrigues the loudest. Bennch enjoys the effortless. Each piece of Bennch clothing has mute details which does not scream for attention but a shy eye which entails a stare. The fluidity of design makes every garment very easy to style with wardrobe classics giving the comfort of choice between a morning or evening functionality.
The minimal sculpt of every Bennch silhouette helps imbibe the personality of the wearer rather than overriding or overwhelming them. Every step in the design process moves with a vision to make the wearer feel empowered.
Bennch seeks inspiration from artists who create art as an impulse. A creation of the subconscious mind. The uncontained edges of water, splatter of paint, an uninterrupted brush stroke or the hazy visual memory of a berry bush are few examples of how Bennch sees the classic polka dots or stripes.
They encapsulate the richness in mundane or the vividness of the easily forgotten on a piece of clothing through signature prints. The foundation of Bennch clothing is of utmost importance.Strictly working on materials which are less harsh for the planet, offering pure cottons and sustainable-regenerated fabrics which are hand dyed with care and printed with environment friendly pigments.
Minimal design sensibilities eliminate the cyclical appeal of a style which is current but not trend based. An endeavor at Bennch to keep your purchase timeless.
Bennch is founded by Naina Chaudhary and is based in Mumbai.
