Designed and created in India, Ingrained is a celebration of Indian craftsmanship - using techniques like hand block printing, screen printing, weaving and embroideries. Their clothing embodies a timeless essence with the objective to hold a place in your heart and wardrobe.
Ingrained’s first collection, “Sweet Beginnings”, is an ode to beginnings in itself. Simplistic, vintage and with an appeal that is closer to nature, their collection is an insight into their journey as a homegrown brand. The monotone patterns with embroidered florals, intricate detailing and fluid silhouettes invoke a very sweet nostalgia in the minds of viewers and are the perfect definition of love at first sight. Sweet Beginnings features all things happy and breezy, a colour palette that reflects the same with pastel shades of ecru, buttercream yellow and baby blue - colours of spring, youth and all things new. While keeping minimalism alive, Ingrained strives to make luxury affordable by using Chanderi silk, linen, muslin and organza; fabrics that not only look rich but also allow a great deal of comfort.
Ingrained is based in Delhi and is founded by Sanchari Basu.