The quintessential Indian saree has evolved from being a traditional six-yard drape steeped in tradition to becoming an expression of contemporary style. While pre-stitched and pre-draped sarees had their moment, today's versions embrace the saree in its original form, albeit with modern aesthetic updates. This change in tide is thanks to revivalists whose reinterpretations of the traditional drape in organic linen, khadi, and tussar silk have struck a chord with modern Indian women. At Nete, we've embraced this evolution, making contemporary sarees effortlessly accessible to the modern woman, blending tradition with today’s trends to create timeless pieces.
Gone are the days when six-yard sarees, heavy lehengas, or embellished sharara-kurta sets were the only options for Indian shoppers looking to serve fresh looks during the festive season. As new homegrown designers emerge at a rapid pace and global fashion trends rub shoulders with traditional silhouettes, the demand for novelty and experimental designs translates into entire markets dedicated to fusion occasion wear, also commonly known as ‘Indo-Western’.
Many consumers are now looking for eco-friendly fabrics and supporting brands that use sustainable production methods. This shift in consumer preference has encouraged brands to increase the use of organic fabrics and ethical manufacturing, giving rise to low-key bridal wear and everyday sarees that are both stylish and sustainable. At Nete, we are proud to be part of this movement, offering a range of contemporary sarees that are both fashionable and environmentally conscious.
The convenience of getting the look of the saree minus the hassle of draping has maintained its hold over women young and old, and has only grown in popularity. Why would you turn, tuck, pleat, and repeat when you can effortlessly slip in and out at a moment’s notice? Our contemporary sarees are designed to offer the best of both worlds: the timeless elegance of the traditional saree with the ease and practicality of modern design.
Clients today are decisive and know what they want. It is refreshing to see them walk into stores and ask for options in their preferred silhouettes and price ranges, rather than being tied to a particular designer. This shows the level of confidence clients have in choosing something that is of significant value and aesthetic, rather than limiting themselves to a particular brand.
Versatility and functionality are key for modern consumers. Clothing that can be worn on multiple occasions, mixing and matching sets that can be styled differently, blurring the lines between ethnic and ready-to-wear, thus offering multiple uses of the same items. Catering to the Indian market, where 70 per cent of the year is attributed to festive and occasion wear, Nete curates sarees that are versatile and functional, allowing you to look stylish and elegant while being mindful of the environment.
Our contemporary sarees are crafted from a variety of sustainable fabrics, including organic linen, khadi, and tussar silk. These materials are not only environmentally friendly but also offer a unique texture and aesthetic that sets them apart from conventional fabrics. Our commitment to sustainability extends beyond the fabrics we use; we also ensure that our production processes are ethical and minimize environmental impact.
Nete collaborates with artisans and designers who share our commitment to sustainability. By supporting traditional craftsmanship and using eco-friendly materials, we ensure that every saree we offer is made with love and intention. This approach not only supports local communities but also ensures that each piece in our collection is unique and of the highest quality.
The rise of fusion occasion wear, or 'Indo-Western' fashion, reflects the changing tastes of modern Indian consumers. Today's shoppers are looking for designs that blend traditional Indian aesthetics with contemporary fashion trends. This has led to the creation of sarees that are not only beautiful but also versatile and functional, allowing them to be worn on multiple occasions.
At Nete, we are committed to offering a range of contemporary sarees that cater to these changing tastes. Our collection includes sarees that are perfect for festive occasions, weddings, and everyday wear. By combining traditional craftsmanship with modern design, we ensure that our sarees are both stylish and sustainable.
A quick and seamless shopping experience is key to meeting the needs of modern consumers. At Nete, we strive to make the shopping experience as smooth and enjoyable as possible. Our online store is designed to be user-friendly, allowing you to browse our collection of contemporary sarees with ease. We also offer fast and reliable shipping, ensuring that your saree arrives in perfect condition and on time.
The future of fashion is sustainable, and Nete is proud to be at the forefront of this movement. Our contemporary sarees are a testament to the beauty and versatility of traditional Indian craftsmanship, combined with modern design and sustainable practices. By choosing Nete, you are not only supporting local artisans and ethical production methods but also making a statement about the kind of world you want to live in.
The contemporary saree is more than just a piece of clothing; it is a symbol of the evolving tastes and values of modern Indian consumers. At Nete, we are committed to offering sarees that are not only stylish and versatile but also sustainable and ethically made. Explore our collection of contemporary sarees today and discover the perfect blend of tradition and modernity. By choosing Nete, you are embracing a future where fashion is both beautiful and responsible.
